10 Tips to More Social Media Engagement
Facebook has released information on changes coming to the newsfeed. Facebook has stated:
Posts that you see first are influenced by your connections and activity on Facebook. The number of comments, likes and reactions a post receives and what kind of story it is (example: photo, video, status update) can also make it more likely to appear higher up in your News Feed.
Posts that you might see first include:
- A friend or family member commenting on or liking another person’s photo or status update
- A person reacting to a post from a publisher that a friend has shared.
- Multiple people replying to each other’s comments on a video they watched or an article they read in News Feed.
Keep in mind that if you feel you’re missing posts you’d like to see, or seeing posts in your News Feed that you don’t want to see, you can adjust your settings.
If you want to get more engagement on your social media pages, follow these 10 tips to help your clients want to engage more with you on social media:
1. Know your client
Take the time to really drill down deep and determine who your client is. Then, when you’re creating content, post with that client in mind.
2. Your social media content needs to solve problems
Get very specific with the benefit you’re providing your ideal client. If your ideal client is a cat owner, share content that helps solve a cat owners problem. You could share some of Dr. Marty Beckers‘ tips on how to transport a cat to the clinic using fear free methods, or educate on things such as cats not using their litter box, why cats vomit, how to help an outdoor cat transition to an indoor cat.
3. Social media peek test
Go to your social media and look at it from a visitor perspective. You have 3 seconds to hold their attention and earn their “like”, “follow” or “subscribe”. Does your name explain who you are? Is your cover photo/video optimized? Are your posts engaging and solving problems?
4. Proper social media page setup
There are so many various back-end setups available now for social. Take the time to set up your page ensuring that all the benefits that are available to you are being utilized.
5. Know your social media platform
Respect your platform. Content should be geared to the specific platform you’re serving. Using auto posting options, for instance, Facebook to Instagram auto-posting, or apps like Hootsuite, are doing your platforms a disservice. A Facebook post full of hashtags, because you auto-posted from Instagram to Facebook, will make your Facebook client crinkle their nose up and make them feel like you are not invested in bringing them a social media experience geared to them.
6. Know your social media insights
I am admittedly an insight junkie. I check my client’s insights daily. You have to know if what you’re posting is working, and who is following your social. There are free built-in ways to dig deep into who, what, when, where, why and how people are following you. It’s your job to know those stats to ensure it falls into your ideal client category.
7. Stop Repetitive Posting
You have to post various content. Gone are the days that static posts will bring organic reach. You can’t continue to post week after week, month after month, puppy and kitten pictures or visit my blog posts or shares from other pages. Change it up often instead of the same stories, the same visuals, the same sounds.
8. Viral content can be your friend
Though I’m not a fan of sharing content from other sources, and believe you must create your own custom content, there are times when viral content should be shared. If it’s something that relates back to your industry, and something the world has taken notice of, then share it! Your followers will be thankful for the content that they likely would have found elsewhere anyhow, and you can always do a follow up in reference to the viral content that has everyone talking.
9. Ask and invite
You can’t “build it and they will come”. You have to invite people to the party! There are many ways you can invite people to your page, and never be afraid to ask your clients in your clinic to stop by and “like” your social media page. They likely didn’t know you were there and will happily follow you to stay connected.
10. Engage with people as a human being
Show the human side of your business on social media. Share content of the humans you work with throughout their day. The gang on break, the vet on the phone, the staff cuddling pets, reception checking someone in. Keep it human. And don’t forget to respond to comments on your posts. There’s nothing worse than posting and ghosting.
Stop by our Facebook community group where we dig down even deeper into these 10 tips.