Social Media Engagment

10 Tips to More Social Media Engagement

  Facebook has released information on changes coming to the newsfeed.  Facebook has stated:   Posts that you see in your News Feed are meant to keep you connected to the people, places, and things that you care about, starting with your friends and family.     Posts that you see first are influenced by your connections and activity on… Read more »

Facebook: Apocalypse

Facebook: Apocalypse for Business Pages

  Facebook apocalypse for business pages is upon us with their change in algorithm and rankings.  The days of client puppy pictures and cute captioned kitty whisker images are long gone. Mark Zuckerberg isn’t kidding when he says: One of our big focus areas for 2018 is making sure the time we all spend on Facebook is… Read more »

Veterinarians Worth

For Veterinarians: No, You Shouldn’t Charge What You’re Worth

  When visiting my clients in clinic and we’re reviewing financials for ROI on marketing, our discussions often turn to clinic pricing for services. Without fail, veterinarians will always say; “I have to charge what I’m worth.”   My response … No, you shouldn’t charge what you’re worth!           There’s so… Read more »

Relationship Marketing

Relationship Marketing: Connecting With Your Clients

Ready to MASTER your Relationship Marketing skills and start connecting with your clients?   Traditional marketing is yesterday’s news. Having a focus on building client loyalty will put you ahead of your competition because the good news is, not everyone has jumped on the relationship marketing bandwagon just yet.  If you only see a client for… Read more »

Employee Stress

Employee Stress In Your Veterinary Practice

Employee stress in your veterinary practice is a very real thing.  My work day typically begins the same way either at my hub veterinary practice or when spending my day in client practices.  I stop to grab a coffee for myself and my colleagues along with a pack of assorted Tim Bits.   My first… Read more »