Tips For Facebook Group Admins: Spotting a Facebook Group Spammer   Facebook groups are incredibly popular to those of us that like the idea of community with “like-minded” people. However, spammers also like the idea of infiltrating groups, and keeping out a Facebook group spammer can become a full time job.  I run a community… Read more »

  It doesn’t matter how great a clinic you have and how amazing the veterinary care is; you’re going to get client complaints. How you handle them is what will make the difference with your reputation management. First, let me say that you should encourage candid communication with your clients.  Complaints typically have some fact… Read more »

    Facebook has offered up more control for users as changes continue to roll out, including a new look for profiles and business pages.  This is all part of the bomb Facebook dropped to change their algorithms and start prioritizing the posts of friends and family in the newsfeed over those of business pages.  … Read more »

Use Pokémon GO as a marketing tool for your veterinary practice.  Veterinarians might find Pokémon GO irrelevant to their business, but since the game is geographically based, there are a number of ways you can use it to attract local players to your location and, hopefully, convert them into clients.                  … Read more »

Spell check.  What’s the deal? With the emergence of social media and blog posts being a marketing must in the competitive world of veterinary clinics, you can easily lose that competitive edge in a flash by using bad grammar and having spelling mistakes.  The reality is, if clinics don’t take the time to make sure their services… Read more »